It all started when I discovered a recipe for something called cowboy cookies. Any and all cookies are a win in my book but what's a better combo than oats, chocolate, pecans, coconut + cinnamon? I'd wake up and reach for one with my coffee because, if we're being honest, nothing can make you feel more like an outlaw than a cookie for breakfast. Coming from a nutrition background, I did realize this was impractical. But then I'd reach for my "certified healthy" bar and while I knew I was getting a decent dose of protein and minimal sugar, I was always left wanting more. Where was the fun? The yee and the haw?

Why can't a bar keep my energy even-keeled that I actually enjoy? So I set out to create a snack filled with nutrient dense ingredients (and a taste still satisfying enough to give you that rebel feeling if you ate it for breakfast).

I later found out that cowboy cookies were originally named because the wholesome combination could fuel long trips on horseback. In a way, they were the original energy bar, the original functional food.

Or, as we like to say, the whole kit and caboodle.